Recommended Reading
For years, this question preyed on the mind of Jim Collins: are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness—why some companies make the leap and others don’t. The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice.
Collins, Jim. Good to Great: Why Some Companies Make the Leap…And Others Don’t. HarperCollins: New York, 2001. ISBN: 0-06-662099-6